Free SaaS Churn Analyzer Benchmark your churn against 2026 SaaS standards
Enter your MRR movement and customer counts. The analyzer computes Logo Churn, Gross Revenue Churn, Net Revenue Churn, and NRR in real time, then rates your retention health against 2026 industry benchmarks — and tells you how far you are from net negative churn.
Enter Your Numbers
Use one consistent measurement window (a single month is best) and your numbers at the start of that window. Results update live as you type.
Your Results — vs. 2026 Benchmarks
Overall Retention Health
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Enter your numbers above to see your rating.
Gap to Net Negative Churn
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Expansion needed beyond churn + downgrade
Logo Churn Rate
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Customers Lost ÷ Customers at Start. The purest signal of product–market fit and onboarding quality.
Gross Revenue Churn
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(MRR Lost + Downgraded) ÷ Start MRR. Pure revenue leakage, before expansion offsets.
Net Revenue Churn
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(Lost + Downgraded − Expanded) ÷ Start MRR. Negative means net negative churn — the holy grail.
Net Revenue Retention
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(Start − Lost − Downgrade + Expansion) ÷ Start. Above 100% means your base grows itself.
SaaS Churn Rate Benchmarks 2026
The rating bands used by the analyzer, by segment. Monthly figures; annualized equivalents compound roughly ×8–11 under decay, not ×12.
| Segment | Monthly Logo Churn | Monthly Net Revenue Churn | Net Revenue Retention | Status |
|---|---|---|---|---|
| B2B Enterprise | < 1% | < 0% (negative) | 110–130%+ | Excellent |
| B2B Mid-Market | 1–2% | 0–1% | 100–110% | Healthy |
| SMB SaaS | 3–5% | 2–4% | 90–100% | Watch |
| B2C / Prosumer | 5%+ | 4–6% | 80–95% | High |
| Transactional / Mobile | 8%+ | 6%+ | < 85% | Severe |
Pass/fail lines compiled from public S-1 filings, SaaS Capital's 2026 benchmark index, and the Pacific Crest (now KeyBanc) SaaS survey.
How the Analyzer Calculates — The Formulas
The analyzer uses the starting-base convention: new sales within the period are excluded from the denominator, so your churn is never flattered by growth.
Formula 1
Logo Churn Rate
(Customers Lost ÷ Customers at Start) × 100
Example: 12 of 400 accounts cancel → 3.0% monthly logo churn.
Formula 2
Gross Revenue Churn
((MRR Lost + MRR Downgraded) ÷ MRR at Start) × 100
Excludes expansion. Shows pure revenue leakage.
Formula 3
Net Revenue Churn
((MRR Lost + MRR Downgraded − MRR Expanded) ÷ MRR at Start) × 100
When this is negative → net negative churn achieved.
Formula 4
Net Revenue Retention (NRR)
((Start MRR − Churn − Downgrade + Expansion) ÷ Start MRR) × 100
NRR > 100% is the SaaS growth holy grail.
Frequently Asked Questions
What is a good churn rate for SaaS?
For B2B SaaS targeting small-to-medium businesses (SMBs), a good monthly churn rate is 3% to 5%. For Enterprise SaaS, it should be much lower—around 1% per month or less. Anything above 8% monthly churn indicates a severe product-market fit issue.
How to convert monthly churn rate to annual?
You cannot simply multiply the monthly churn by 12. The correct formula is: Annual Churn = 1 − (1 − Monthly Churn Rate)^12. For example, 5% monthly churn compounds to a brutal 46% annual churn.
Revenue Churn vs. Customer Churn?
Customer (logo) churn is the percentage of users who cancel. Revenue churn is the percentage of MRR lost. In SaaS, focus heavily on Net Revenue Churn — if expansion from retained customers offsets lost revenue, you achieve net negative churn.
What is net negative churn?
Net negative churn occurs when expansion revenue from existing customers exceeds the revenue lost from cancellations and downgrades. It is one of the strongest indicators of a healthy SaaS business because revenue can continue growing even without acquiring new customers.
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